| Goa Bottling, a non-performing unit when
taken over in 1971, currently has the highest product per capita consumption in India.Within the span of three years after the acquisition of Goa Bottling, it emerged
with a major market share and thereafter set a path of consistent growth through the
regular upgradation of its plants.
Today, Goa Bottling Company has a sales volume accounting for nearly 40 % of the market and is projected to grow 20 fold in the next decade.Its dedicated sales forces and fleet of around 60 vehicles that services the market daily also caters to thousands of homes in the state. Goa Bottling Company has widened its geographical base and has emerged as the major player in Goa, neighboring Konkan and seven districts of Karnataka State. Incidentally, Goa Bottling Company is the oldest soft drink franchise in the organized sector in India. Goa Bottling Company is synonymous with quality. Today, its expertise and hard-won reputation acquired over 32 years of bottling high quality products, enables it to maintain the same high standards as in the past. Now with GenerationNext and the well maintained Goan Identity, but with world class pepsi products, Goa Bottling is determined to surpass its highly successful yesterdays. From YesterGeneration to GenerationNext with Pepsi, Goa Bottling will lead - from the front. |
